I'm just a
word nerd.
But I'd like to think that I get hired to think.
As much as writing makes me happy, my inner learner likes to re-work, re-arrange and polish ideas. After discovering that there's more to words, I made a career out of it, and a background in marketing was the deciding factor.
As such, I'm in the storytelling business as a copywriter, content marketer and content strategist. Conceptual abilities aside, I mildly obsess over how brands differentiate. I like structured creativity, and relish a deeper understanding of customer issues alongside audiences.
So, beyond thinking, I help organisations articulate who they are, address their moving parts, and optimise the opportunities through which to show up. My marketing guilty pleasure? I'm no Jill of all trades — life is messy, okay. I partner with organisations and entrepreneurs who are overwhelmed or unclear about how to position, reposition or refresh their brands.
"I believe in the power of words, but I'm not an artist. I love structured creativity."
A face makes the storytelling business feel less abstract. Swap this frame for a portrait whenever it's ready — everything else is already built around it.
I help brands stop guessing and start connecting the dots — between who they are and how they show up.
Overwhelmed or unclear about your brand?
That's exactly who I work with. Let's figure out where the gaps are.
See how I can help